Hi, my name is Sebastian Kraus. I am a Professor at the Media University of Applied Sciences in Frankfurt am Main. As a scientific advisor, I support the Research and Development Lab of the Virtual Design study at the University of Applied Sciences Kaiserslautern.
Evidence-based design is my approach, Participatory Design my methodology.
Transdisciplinary Design & Systems Thinking for Social Innovation
In an increasingly complex world, new approaches are required. How do we find a new paradigm for the great social transformations of our time in the field of design?
This is possible if we look at problems systemically and transdisciplinarily. Develop solutions that answer technological, economic and social questions equally and – above all – place them in a larger context: Society-Centered Design, Humanity-Centered Design, Transdisciplinary Design, Transformation Design, etc.
“Design for a Better World: Meaningful, Sustainable, Humanity Centered.”
– Don Norman
Awards
In the course of my design career, I was fortunate to be able to work with high-profile creative teams, by which I acquired various national and international accolades, became a member at the Deutscher Designer Club and a frequent juror at design competitions. Furthermore, I commit myself as a partner with the project council of the German Federal Ecodesign Award and the UPA
Innovation Process
Play → think → do & Iterate ↵
A design process consists of an interplay between divergent and convergent thinking. Thinking and acting interact directly to quickly develop testable prototypes and receive feedback – agile and iterative.
→ Play: This phase is about generating a wide range of ideas in an experimental manner.
→ Think: The ideas developed are now systematically analyzed and condensed.
→ Do: The selected ideas are tested quickly, pragmatically and prototypically.
↵ Iterate: Finally, there is the phase of repeating, developing further and improving.
Clients and Agencies
A selection of clients and design agencies from different industries for whom I have been able to work over the past few years.
“For me, Sebastian is a sparring partner, an idea machine, a team motivator and full-blooded designer all rolled into one. Whether it is about user experience design or strategic communication.”
Jens Dämgen
CEO at ProCamera App